As cable companies try to differentiate themselves in a competitive market, Comcast thinks its secret weapon is an app that lets it talk directly to consumers

As cable companies try to differentiate themselves in a competitive market, Comcast thinks its secret weapon is an app that lets it talk directly to consumers

11th February 20190Byadmin

Cable companies want to differentiate themselves in a broadband market rife with competition.

To set itself apart from competitors, Comcast is prioritizing Xfinity XFi this year, Comcast SVP Fraser Stirling told Business Insider.

XFi is a mobile app that lets Comcast customers set up wifi networks, troubleshoot network issues, see what devices are connected to their networks, and block or pause connected devices. It displays all the devices in a household that are connected and the network activity on all of them.

Comcast is working to engage more deeply with customers through xFi, and sees it as a one-stop shop for everything from alerts to service broadband disruptions in the home to informing customers when a credit card is expiring. The next step will be giving customers more information about their network’s speed and capacity.

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