Growing a small business is easier said than done. It requires innovation, forward-thinking and original ideas. Without tangible results, it’s easy for small business owners to feel like they aren’t making any real progress towards their goals.
But whether it’s financial costs, marketing success or strategic direction, there are a number of changes you can make to promote growth in your organisation. Everyone wants their business to be successful, so here are five tips to help your small business get there.
5 Tips to Promote Success for Your Small Business
Know the value of good customer service
This is especially important for family and individually-run businesses. It takes a lot more to poach new customers than it does to keep current ones, so encouraging strong relationships with loyal customers is extremely beneficial.
Little things such as remembering customers and offering small free extras as a personal touch can make customers feel valued and more inclined to return. Make sure you know what your customer’s needs are, and use this to help build connections.
Explore your community
Making contacts with other business owners, vendors, contractors and customers can help you grow your business significantly. Word of mouth is an extremely effective form of marketing, regardless of your business size.
Encouraging reviews, asking customers to recommend their friends if they’re happy with their experience, and making your presence known online through social media and email marketing will help your business establish itself in your community. Keep an eye out for local events and causes you can get behind.
Make the most of your energy
The main goal of any business trying to grow is simple: bring in more money than you’re spending. Energy costs are one of the biggest drains on business budgets, no matter the size of your organisation, so getting a firm grasp of your utilities will help you save significantly in the long run.
Business energy can feel like a minefield, but there are ways you can control your spending. Chief among these is seeking out the best business energy deal for your business, one that meets your needs, helps you be greener, and saves you money. You can also put energy-saving tips into practice, like investing in LED bulbs, automatic lighting, insulation and more.
Outsource and automate
Even the most productive business owner can’t handle every task alone. Delegation is a vital part of both business success and business growth, and this includes delegating to permanent staff members and delegating to outsourcers or even machines.
Automation allows for tedious tasks like contract tendering, scheduling, online forms, book-keeping and more to be handled by advanced machine learning, saving time for the humans of the business to focus on more pressing or demanding matters. Similarly, outsourcing tasks allows you to pass on certain roles and responsibilities – like marketing, cybersecurity or budgeting – to experts in the field so you don’t have to worry.
While your local community should be important to your business, social media can also ensure your small business is known across both the country and the world. Building an effective social presence is the most effective way to get your brand noticed by large numbers of people, and by sharing worthwhile, engaging content, you can build a dedicated following who could then turn into customers.
This is where effective marketing comes in. Social media is key here, but so is email marketing, creating a professional website, blog content and more. Think about your target audience and tailor your content and platforms to suit that demographic.
For example, if you’re trying to appeal to younger users, creative TikTok videos may be the way forward for your brand. Likewise, if you’re a B2B brand, LinkedIn will likely prove to be a vital platform for networking and growing your client base.